By marketing your Imaging Center, you can educate potential patients about the services and technology you offer, as well as the experience and qualifications of your staff. This can help build trust and credibility with potential patients, making them more likely to choose your center over competitors when they need imaging services.
Effective marketing can help you reach new potential patients and health professionals who are in need of your services, and motivate them to make an appointment.or to speak with you to create new revenue generating relationships.
By sending regular communications, such as newsletters, email marketing, and text messaging campaigns, you can remind patients and referring doctor offices about the services you offer, and encourage them to return for follow-up appointments or refer friends and family to your center.
By promoting your imaging center through various marketing channels with a strategic advertising and marketing strategy, we can help make sure that your center is top of mind when a patient is in need of an imaging center, whether a simple x-ray or a contrast based MRI. We can help you retain patients and attract new ones.
706 W North Ave Lake Bluff, IL 60044
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Below are some of the most common questions we hear when we have discussions with Imaging Diagnostic Centers.
How do I analyze the results from my digital marketing campaigns?
Imaging Media Group and Mixed Media Ventures, provide you with detailed reporting, explanations, mentoring, process creation, and the help you require to understand your campaign. Additionally, your results will also come in the form of inquiries from your community members on imaging services as well that we'll help you to keep a tally on so you can gauge the long term return on investment.
SalesPilot CRM is the software platform we and your team will utilize to communicate with prospective patients, via text, email, and where all incoming patient/lead information resides. It is the platform that requests new 5-Star Google reviews to improve your SEO, helps with your Directory Citation completion, where your sales and lead generation funnels will reside. If we are doing any Facebook/Instagram, or Google Advertising, this is where your reporting will also reside.
Yes, your data is safe, as SalesPilot CRM is a secure platform for holding prospective patient and customer data.
If you plan on gathering PHI, gathering PHI via forms, or having any uploaded paperwork containing PHI, then, yes you will require HIPAA Compliance on SalesPilot CRM. If you do not plan on gathering information utilizing SalesPilot CRM, then you will not require HIPAA compliance. This is something we can discuss prior to launching your digital marketing activities.
It depends on the marketing channels utilized. In some cases it may be Facebook and Instagram. In other cases it may be Facebook, Instagram, and Google Adwords. In other cases it may just be SEO, Connected TV, etc. Each channel of marketing has its own processes. However, on the back end where you receive new patient requests and leads, will all flow through SalesPilot CRM whether it is an incoming phone conversation directed to your phone system, return email, or return text inquiry.
Use the form below to reach out to us and speak with a representative, and learn how you can grow your Imaging Center.
When patients with chronic conditions might require diagnostic imaging
Which referring physicians' patients match your ideal patient profile
Geographic areas with emerging needs for specific imaging services
Generating patient education materials customized to different health literacy levels
Creating procedure-specific content that answers common patient questions
Producing physician-focused materials highlighting new imaging capabilities
Developing multilingual content to serve diverse patient populations
While human oversight remains essential for ensuring medical accuracy and brand consistency, these tools dramatically reduce the time required to create high-quality marketing content. Learn more abouthow AI-powered marketing is changing for imaging centers.
Schedule and distribute content across email, SMS, social media, and web channels
Automatically adjust campaign parameters based on performance metrics
Trigger personalized follow-up communications based on patient interactions
A/B test multiple messaging approaches to identify optimal performing content
Scale successful campaigns to target larger patient populations
Answer common questions about procedures, preparation, and insurance
Help patients determine which imaging study might be appropriate
Connect patients with human staff when needed for complex situations
Send preventative screening reminders based on age, risk factors, and medical history
Provide educational content when patients search online for related symptoms
Check in with patients after imaging procedures with personalized follow-up
Alert patients when new imaging technologies relevant to their conditions become available
This proactive approach transforms the patient relationship from transactional to ongoing, positioning your imaging center as a trusted healthcare partner. Explore more aboutthe power of automated patient engagement in radiology practices.
Patient acquisition costs by channel, demographic, and procedure type
Lifetime value of patients acquired through different marketing approaches
Effectiveness of various messaging strategies across patient segments
ROI of marketing investments by campaign, channel, and target audience
Estimate revenue impact of targeting specific patient segments
Anticipate seasonal fluctuations and plan campaigns accordingly
Compare potential returns from competing marketing strategies
Providing customized clinical content based on physician specialty
Delivering case study updates relevant to the physician's practice
Offering online scheduling tools integrated with referring physician EMRs
Sending automated follow-up on patient results (within HIPAA guidelines)
Providing practice-specific analytics on referral patterns and outcomes
These automated engagement tools strengthen referral relationships while reducing the administrative burden on imaging center staff. Learn more aboutwhy sales automation solutions are important to imaging diagnostic centers.
Identify the questions patients are asking about imaging procedures
Structure website information to match how search engines categorize medical content
Build topical authority around specific imaging procedures and conditions
This semantic approach aligns with how modern search engines evaluate content, significantly improving organic visibility. For more insights, check outwhy image diagnostic centers should use Google Adwords.
Managing consistent business information across hundreds of online directories
Monitoring and responding to patient reviews across multiple platforms
Generating location-specific content optimized for "near me" searches
Analyzing competitor local search performance to identify opportunities
Optimizing Google Business Profile with procedure-specific information
Prioritizing platforms with established healthcare integrations
Implementing APIs that connect marketing systems with scheduling and RIS/PACS
Developing phased implementation plans with measurable milestones
Audit Current Capabilities: Assess your current marketing technology stack against emerging AI capabilities to identify the most impactful upgrade opportunities.
Prioritize Data Integration: Focus on connecting disparate data sources to create the comprehensive view required for effective AI implementation.
Balance Automation and Personalization: Leverage automation to handle routine tasks while ensuring that patient interactions maintain a personal, compassionate touch.
Invest in Analytics Expertise: Build or acquire the analytical capabilities needed to translate AI insights into actionable marketing strategies.
Maintain a Patient-Centered Approach: Use technology to enhance rather than replace the human connections that remain at the heart of healthcare.
Ready to explore how AI and automation can transform your imaging center's marketing strategy?Contact Imaging Media Grouptoday for a personalized consultation on implementing these powerful technologies at your facility. Our healthcare marketing specialists will help you identify the highest-impact opportunities to enhance your patient acquisition and referral development efforts through strategic AI implementation.
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Imaging Media Group and SalesPilot CRM are divisions of Mixed Media Ventures